Self-Promotional Logo

The concept of this logo design is to display my love for both writing and art. The type of logomark created is a combination mark. I chose American Typewriter Condensed for the typography because I like to write. The colors used in the design are red, black, and white. I wanted the main color to be red because red is the color of ambition, devotion, and determination, all of which have defined a large portion of my life. The balance of the symbol is asymmetrical because when divided in half, one half has text and the other has text and a graphic. The emphasis is on the red text, which reads "art" and the red graphic, which has an artistic design. The logo has unity because it follows a consistent color scheme and is brought together with the red graphic which fills the blank space created by the text.